As we approach the end of 2024, we find ourselves at a pivotal moment — not just to reflect on the year behind us but to prepare for the urgent challenges...
As we approach the end of 2024, we find ourselves at a pivotal moment — not just to reflect on the year behind us but to prepare for the urgent challenges looming in 2025. An election year brings both opportunities for progress and threats to hard-won rights. It calls us to action, demanding that we stand ready to support those whose voices may be silenced and whose rights may be under siege.
With 2025 around the corner, this is the time to fortify our philanthropic strategies, ensuring they are bold, values-driven, and unwavering in their commitment to equity and justice. Now more than ever, we must reassess our giving to amplify our impact and prepare for the road ahead.
Here are three actionable steps to help you reflect on your 2024 giving and chart a purposeful course for the critical year to come.
Start by revisiting the core values that guide your philanthropy. Think about the intentions you set at the beginning of 2024 and whether your actions this year aligned with those values. Did your giving reflect your commitment to equity and justice?
Reflect on questions like:
Take the time to journal your responses or discuss them with your family or team. By reflecting on where your actions aligned — and where they fell short — you can gain clarity for the year ahead.
As you look back on your giving portfolio, it’s important to assess where you’ve made the most impact and where there are opportunities to expand or adjust your efforts.
Ask yourself:
An honest assessment of your giving gaps, combined with an understanding of changing needs, especially in light of election outcomes, can help you build a more inclusive strategy for 2025.
Looking ahead to 2025, consider what you want your giving to achieve. This may include a recommitment to certain causes, an increase in unrestricted giving, or a shift toward supporting organizations that are focused on social justice, democracy, or environmental resilience.
Some ideas to help you set 2025 intentions:
With these three steps, you can build a year-end giving strategy that honors your values and brings your actions into deeper alignment with your commitment to equity and justice. By planning intentionally, you’ll be better positioned to make a positive difference in 2025 — for yourself and the communities you care about.
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